StorefrontLarge formatBranding
SKVP, Milton Keynes
Bold colours, intricate patterns and large-format graphics designed to bring the energy and personality of the SKVP brand to the street before opening.
Heta Patel · Graphic Designer & Artworker · Leicester, UK
Brand graphics made for the real world.
Exhibition stand graphics, retail POS, hoardings and print-ready artwork for brands, agencies and stand builders.
Exhibition · Bologna, Italy · 50 stands
Cosmoprof Bologna, British Pavilion
Artwork for 50 exhibitor stands across the British Pavilion. Every brand arrived with its own identity, products and deadlines, and every stand had to fit the pavilion's panel and fascia specs and be print-ready for the build.
Achievements
How I make a difference
I've worked on both sides of the job: designing at the desk and running the printers, plotters and finishing on the production floor. So the files I hand over work the first time.
M.A.C Cosmetics · Carnaby Street
Trusted with full responsibility for final-stage artwork on a street-wide installation.
I worked from surveyor data, production standards and strict brand guidelines with no margin for error. I coordinated with the accounts handler, production manager and director at every stage and met every target on time, right through to installation.
Cosmoprof Bologna · British Pavilion
Delivered graphics for 50 exhibitor stands across the pavilion, each to spec and on deadline.
Brands including Yardley London, Baylis & Harding, Lee Stafford, Dirty Works and Linco Care each had their own identity, products and changes, all fitted to the pavilion's panel and fascia specs and print-ready for the build in Italy.
Print production
Ran a print and finishing department and trained new staff.
I operated large-format printers and vinyl plotters, planned production, maintained machinery and solved problems on the floor. That experience means my artwork is built around how it will actually be printed, finished and installed.
Client templates
Built artwork templates that let clients follow print specs themselves.
Adaptable, easy-to-use templates kept every new piece of artwork consistent with the company's print specification, alongside visuals with clear instructions for production teams and installers.
SKVP · Manchester & Milton Keynes
Created hoardings that build excitement before the doors open.
Bold, patterned large-format graphics for two SKVP locations, designed to stop shoppers in their tracks and turn a construction site into a preview of the brand.
Spaces · Hospitality & childcare
Turned functional rooms into branded experiences.
I designed every detail of a South Indian restaurant interior and transformed a plain building into the bright, welcoming Tumbitots Daycare with signage and murals.
What I do
Design and artwork, from the first layout to files that go straight to print. I work directly with brands, or alongside your studio and production team.
Exhibitions
Stand graphics
Back walls, fascias, counters and large-format panels, built to the stand builder's specs.
Retail
POS & display
Point-of-sale, window graphics and product displays that keep a brand consistent in store.
Large format
Hoardings & storefronts
Opening-soon hoardings and shopfront wraps that announce a brand before the doors open.
Production
Artwork & prepress
Adapting designs across every format and preparing accurate, print-ready files.
Signage
Signage visuals & drawings
Visuals for client sign-off and dimensioned drawings with materials and fixings for fabricators and installers.
Brand & spaces
Brand direction & interiors
Visual identity carried into environmental graphics, signage and murals for restaurants, retail and childcare.
Selected work
Recent projects across retail, hospitality and brand experience.
InstallationPrepress
M.A.C Cosmetics, Carnaby Street
Given full responsibility for final-stage prepress artwork on a street-wide installation, working from the client's designs and surveyor data to get every piece ready for print and installation on time.
InteriorSpatial designBrand experience
South Indian restaurant
Moody corners, warm textures, a heritage feel and a touch of Kerala. I designed every detail to create an atmosphere that feels intimate and inviting.
SignageMuralsBrand experience
Tumbitots Daycare
From functional to magical: dimensional signage and wall graphics that turned a plain building into a bright, welcoming daycare.
RetailSign designShopfit
Pandora
Retail and sign design for a Pandora store fit-out.
HoardingRetail
SKVP, Manchester Arndale
Hoarding graphics designed to stop shoppers in their tracks and give a glimpse of the energy waiting inside.
SignageTechnical visualsFabrication drawings
Oliver Bonas & RED5 signage visuals
Shopfront fascias, an illuminated projecting sign, a neon signature and a mobile totem, drawn in Illustrator and InDesign with dimensions, materials and fixing details for sign-off and manufacture.
Brands I've produced work for
Artwork, large-format graphics and signage across retail, events, broadcast and sport.
- M.A.C Cosmetics
- Cosmoprof Bologna
- Yardley London
- Baylis & Harding
- Pandora
- Oliver Bonas
- Mulberry
- L.K. Bennett
- intu Shopping Centres
- V&A Museum
- BBC
- ITV
- BRIT Awards
- Audi
- Citroën
- Mastercard
- Sony
- Bosch
- Neff
- Goodwood Festival of Speed
- Manchester United
- Arsenal FC
- Jamie's Italian
- SKVP
Design
Adobe Creative Suite
Illustrator, Photoshop, InDesign and Lightroom.
Large-format output
RIP & print software
Roland VersaWorks, Wasatch SoftRIP and Gerber Omega, so files are built the way the printer needs them.
Production
From file to install
Preflight, packaging for print, vinyl cut files, proofing, and visuals with instructions for installers.
Get in touch
Planning a stand, a store or a launch?
Email
hello@hetabrandcreative.co.uk
Send me your project, deadlines and formats, and I'll come back to you.